2.1× conversion
Vantra AI
Doubled conversion on the pricing page
Repositioned the offer, swapped feature lists for outcomes, removed the third tier.
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Repositioned the offer, swapped feature lists for outcomes, removed the third tier.
Identity, deck, and landing page in 6 weeks. Investors named the brand a reason to lead.
Rewrote core flows, brought design system in-house, killed 19 dead features.
Re-architected the signup flow, removed 7 friction points, shipped a single-screen KYC.
Dual-write pattern, shadow read for 4 weeks, then a 12-second cutover at 2am UTC.
Three weeks in, we'd already shipped something our last vendor failed to deliver in a year.
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